In the case of retailing, it is always important how and where you place your products for sale. The types of display in visual merchandising that a business can choose from can lure customers, draw attention to specific products, and thus increase sales. In this blog, I will share the different ways you can present your products. Knowledge of these types will assist in designing an appealing shopping environment that will attract repeat customers.
Different Types of Display in Visual Merchandising
There are different displays in visual merchandising, each with distinct functions. They may attract attention, advertise the products, set a mood or theme, and navigate the clients through the store. Recognizing these types will assist in deciding the most appropriate methods of merchandising the products.
Window Displays
Your store’s window display is usually the first thing customers will notice before entering it. Of all the types of display in visual merchandising, window display is one of the most effective because it attracts people into the store. A good window display causes people to double-take and makes them interested in what is inside the store.
For instance, a clothing store could utilize dummies wearing fashionable clothes, while a tech store could exhibit the newest products. The aim is to build a scene that draws attention and makes people interested in what else one offers.
Here at Good Beginnings Design Studio, we pride ourselves on the ability to provide you with the perfect window display that will suit your business. You will be assured that your store will make a good impression on everyone passing by if you work with us.
POS Displays
End Cap displays are placed near the checkout section to promote impulse purchases. These are among the most effective displays in visual merchandising for increasing impulse sales. This means that clients confined to the queues will likely purchase small and light products such as snacks, accessories, or travel-sized products.
Do you remember the last time you took something off a POS display while waiting for the cashier? It is a rudimentary method of boosting overall sales with no demand for hard work. If you get POS displays right, there is no doubt that your revenue will significantly improve.
End Cap Displays
End cap displays are installed at the terminal ends of the aisles and are very conspicuous to the shoppers. These displays in visual merchandising are ideal for use when a merchant intends to draw attention to new stocks. These stocks have arrived during a particular season or are on special offer. As the displays are located in zones with a high level of traffic, end-cap displays can call customers’ attention to products they may not notice.
For instance, a grocery store may use an end cap to advertise some special offer on favourite snacks for a given time. This way, you ensure that these items are noticeable, and there are better chances you will make the sale.
Good Beginnings Design Studio will assist you in creating appealing end cap displays to the eye and will prompt the customer to purchase those items.
Freestanding Displays
Freestanding displays are individual fixtures located in the centre of the store. Such displays in visual merchandising are aimed at creating a focus and can be employed in advertising selected products or a specific theme. Compared to wall-mounted displays, freestanding displays can be installed and used in almost any convenient manner.
For instance, in the period leading to the holiday, you may set up a freestanding display that gives a festive look with the popular gift items. This kind of display is helpful in that it gives you a lot of leeway and, at the same time, will be very eye-catching.
Mannequin Displays
Figures are one of the most common tools for selling garments and one of the most common promotional tools used in fashion retailing. They make apparel and accessories appealing by informing the public of the appearance of the clothing and accessories once worn. This makes the customer feel that they will look like when they wear the clothes, so they are likely to buy the clothes.
However, mannequins are not limited to clothes boutiques. They can be applied in various formats of retail stores to display many kinds of merchandise. For instance, a sporting goods store may use mannequins to depict different athletic wear, and a home utensils store may use them to display the latest kitchen utensils.
To elaborate, Good Beginnings Design Studio is fully aware of how to dress mannequins with great regard for your brand and with the consideration of the audience. We ensure that every display is pleasing to the eye and, simultaneously, will make customers buy.
Table Displays
Table displays are flexible and are common types of display in visual merchandising; they can be arranged according to theme, hue, or kind. These are usually low and have easy customer access to the products to encourage interaction with the products.
For instance, a bookstore may use the table display to advertise best sellers or the ones recommended by employees, while a home décor store may use this to display goods of similar colour. The main idea is to maintain an attractive and visually clear layout of the top so the buyer can quickly find the necessary product.
Interactive Displays
Interactive displays are now in vogue, especially with the emergence of digital technologies. These displays in visual merchandising involve customers’ interaction through the application of technology to give a natural feeling of the product. These modern ways of merchandising include touch screens to provide information on the product and virtual reality kiosks that allow the buyer to see how the product would look in their house.
For instance, a furniture shop may have an application where the customer can plan the interior of their house, or a beauty store may have an application where the customer can ‘apply’ makeup on a virtual model. Such signs of display draw attention and make the customer spend much of their time in your shop.
Good Beginnings Design Studio is here to assist you in incorporating technology into your visual merchandising plan. We keep track of the trends so that your store aligns with modern and technologically conscious customers.
Seasonal Displays
Seasonal displays are one of the most potent types of display in visual merchandising in terms of maintaining the current look of your store. Holiday decorating is a way to change the appearance of your store and reflect the current season: for the New Year, for example, the back-to-school season, or a summer clearance.
These displays are perfect for advertising items associated with a particular season or evoking the mood related to the season in a customer to make them shop. For example, during the winter holidays, you may create a theme such as warm, Christmas, gift themes, sweaters, accessories, etc.
At Good Beginnings Design Studio, we appreciate the need to have a fresh look at your store occasionally. Our team can assist you in making sure that the effects created for your seasonal displays are trend- and brand-appropriate.
Also Read: – Importance of Visual Merchandising
Conclusion
It is essential to know the types of displays in visual merchandising to design a store appearance that can attract customers, display merchandise, and encourage sales. Among those, window displays, interactive shopping displays, and permanent fiction are vital in the shopping experience.
Here at Good Beginnings Design Studio, we focus on the type of displays that are not only aesthetically pleasing to the eye but also the type of displays that will help your business grow.
Shubhangi Singh has been the creative marketing consultant for several luxury brands, with more than 18 years of experience in curating meaningful campaigns for brands like Reliance Brands, Walking Tree, Malabar, Simone, D’décor, Jio Wonderland, Zoya Jewels, Per Te Jewels, Rustomjee, Farah Ali Khan, Puma, Benetton, Vogue Wedding Show, and Foodhall X Vogue Sensorium.